The Complete Guide to Channel Partner Sourcing

Everything you need to know about sourcing channel partners.

Channel partners are invaluable assets to companies, as they can lead the charge in accelerating topline growth, breaking into new geographies, or reaching new market segments.

However, the success of these partnerships lies in a vendor’s ability to develop an effective channel sales strategy, recruit the
right mix of partners, and develop those partnerships over time.

Finding the right channel partners means more than recruiting traditional resellers. 

In this guide, learn:

• The right questions to ask to define your partnership strategy 
• The most common and successful types of channel partnerships 
• How to determine which partners best fit your needs