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    Propensity

    Everything You Need to Know About Managed Services Providers

    6 min read | January 4, 2023

    Learn what MSPs can offer you, how to find the right partner, and why choosing wisely has lasting positive effects for your business. What Is a Managed Service Provider? Does...

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    GTM Strategy
    7 min read | November 22, 2022

    The 7 Deadly Sins of Propensity Modeling

    Mistakes to Avoid When Building a Propensity-to-Buy Model A propensity-to-buy model uses logistic regression or other advanced non-linear machine learning techniques to... Read More
    GTM Strategy
    7 min read | November 10, 2022

    How to Build a Propensity Model

    Commercial teams often use historical data to measure performance, assess progress toward revenue goals, and learn from past experiences with customers or prospects. And... Read More