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    GTM Strategy

    Everything You Need to Know About Managed Services Providers

    6 min read | January 4, 2023

    Learn what MSPs can offer you, how to find the right partner, and why choosing wisely has lasting positive effects for your business. What Is a Managed Service Provider? Does...

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    GTM Strategy
    7 min read | November 22, 2022

    The 7 Deadly Sins of Propensity Modeling

    Mistakes to Avoid When Building a Propensity-to-Buy Model A propensity-to-buy model uses logistic regression or other advanced non-linear machine learning techniques to... Read More
    GTM Strategy
    7 min read | November 10, 2022

    How to Build a Propensity Model

    Commercial teams often use historical data to measure performance, assess progress toward revenue goals, and learn from past experiences with customers or prospects. And... Read More
    GTM Strategy
    9 min read | October 7, 2022

    How to Optimize Your Sales Capacity Planning Model to Maximize Revenue

    To build successful sales engines, businesses must carefully align their sales resources with projected revenue growth. If a business deploys too many reps, they’ll overspend... Read More
    GTM Strategy
    9 min read | October 7, 2022

    How Territory Design Improves Sales Efficiency and Accelerates Growth

    While long-standing and often overused, the adage, “time is money” still rings true in the business world. Growing enterprises must continually balance the value of their... Read More